Recipient of the 2020 Santa Monica Conservancy President’s Award, the 1928 Churrigueresque City Landmark Santa Monica Professional Building is part of a new 271 guestroom boutique hotel located at 700 Wilshire Boulevard in downtown Santa Monica. 

Chattel, Inc. worked as historic architect with project architect Howard Laks Architects, general contractor Benchmark Construction/Morley Builders and owner Santa Monica Proper JV, LLC (Alex Gorby of Maxser & Co. and Brad Korzen of The Kor Group) for over ten years to realize this remarkable adaptive reuse and new construction project. Condé Nast Traveler says, the new hotel “has a refreshing sense of place…[and]…epitomizes laid-back West Coast living.” The project was subject to review under a Development Agreement with the City of Santa Monica for conformance with the Secretary's Standards. Design approvals included both a Certificate of Appropriateness by the Landmarks Commission and an Architectural Review Board approval from the specially seated Joint Design Review Body, comprised of representatives of both commissions. Interiors by designer Kelly Wearstler are expressive of the old and new architecture, which demonstrate her “flair for mixing and matching wallpapers, textures, and eclectic pieces from around the globe.”